Chopard, officially known as Le Petit-Fils de L.U. Chopard & Cie S.A., is a renowned Swiss luxury watch, jewelry and accessory manufacturer and retailer. Established in 1860 by Louis-Ulysse Chopard in Sonvilier, Switzerland, Chopard has been under the ownership of the Scheufele family from Germany since 1963. Chopard is celebrated for its exceptional Swiss watches and jewelry. The company’s headquarters are in Geneva, and it also operates a manufacturing site in Fleurier, Canton of Neuchatel, where watch movements are crafted.