Graff established the company in London in 1960, with a passion for the emotional power of gemstones. Since then, Graff has become synonymous with exquisite jewelery and watches. The timepiece collection for men and women is largely inspired by the unique faceted design of diamonds and is also breaking ground in the world of haute horlogerie by pioneering features such as the GyroGraff's hand-carved three-dimensional moonphase with additional complications, marrying exceptional horological engineering with artistic excellence.